May 5th 2011 will be the 25th Anniversary Celebration of the choice radio station and "Voice of Harlem" WHCR 90.3fm. Now WHCR has a low listenership rating but is hoping to hold several events at City College in hopes of raising awareness and driving listenership up on that day. Although this is perfect timing and very thoughtfully planned, social media will be one of the work horse tools being used here.
Now blogging, tweeting and facebooking has done its share of promotion in the past for other organization, but this is Radio. Turning it up for one day doesn't guarantee that the people will stay tuned in. The Real problem is Access vs Content. If its the lack of access or awareness of the access that is the problem, then the event will be effective and all the digital media will pay off 100%.
%. On the other hand, if the problem is content, then you don't have a advertising problem, you need quality control.
For any business and/or public figures, that last thing a poor brand needs is good Advertising, because then we'll know it sucks but that it has failed to deliver on whatever that brand promise was. So here are 3 ways to fix it:
1. Fix your content- make it relevant, consistent and readily available
2. Get online and connect- the internet should really be used to share and enrich what you have. not to create it.
3. Critic and Go- make the changes needed in order to remain on top of what makes you different. Sometimes you need to know when to listen to your critics, they may be right.
%. On the other hand, if the problem is content, then you don't have a advertising problem, you need quality control.
For any business and/or public figures, that last thing a poor brand needs is good Advertising, because then we'll know it sucks but that it has failed to deliver on whatever that brand promise was. So here are 3 ways to fix it:
1. Fix your content- make it relevant, consistent and readily available
2. Get online and connect- the internet should really be used to share and enrich what you have. not to create it.
3. Critic and Go- make the changes needed in order to remain on top of what makes you different. Sometimes you need to know when to listen to your critics, they may be right.
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